Let your customers tell your story through video case studies
If you are struggling to describe your company’s USP, or the features and benefits that make you tick, then a video case study can be a fantastic marketing tool. A case study allows you dynamically to demonstrate how your skills and services have successfully solved a client’s problem or pain point. It can showcase your technical or commercial skills and explain soft skills such as client management to help you to stand out from your competition and boost recruitment.
Here’s why …..
As humans, we’re wired to tell and listen to stories. Storytelling starts from the moment we’re born, with nursery rhymes, children’s books and films, and then continues throughout our lives.
We’re never too old to enjoy a good story. Authors, film and documentary makers, playwrights, comedians and social media influencers all know this, using their skills to capture our emotions, satisfy our curiosity and meet our desire for entertainment and knowledge.
Corporate case study videos
This is why video case studies can be so compelling, especially for companies in the advanced manufacturing and engineering sectors – sectors where exciting technologies and inspirational ideas are being developed every day.
Every good story has a hero and a villain. In a video case study we make your customer the hero of the story, using interviews, voice-overs, graphics, captions and, of course, powerful video footage to show how you’ve helped our hero overcome a particular technical or commercial challenge – the villain of the story.
Unlike a traditional written case study, beloved of the trade and technical media, and which depends on the imagination of the reader for engagement, a video case study provides a fast-paced, exciting narrative – a narrative that brings together sights, sounds and words to immerse the viewer in a unique world of your making.
Corporate video case studies will boost your sales and marketing efforts. They sell, educate and inform; they’re ideal for use across your digital channels, as well as in presentations by your sales team or at workshops or exhibitions.
Making it easy to produce video case studies
We produce a lot of case study videos. So we understand that sometimes they require particular sensitivities or customer-liaison before they can be signed-off. We’ve therefore developed a simple production process that makes the tasks of gaining buy-in, planning, location filming, post-production and approval as straightforward and time-efficient as possible.
In essence, we take the workload away from you and your team – and we ensure that your customer needs to do little more than grant us some time and, if appropriate, site-access. We can even arrange for your customer to receive a special customer-cut video that they can use.
Corporate video case studies can be vital tools to support your business growth. They have a long shelf-life, tell your story in a unique way and enhance the relationship between you and your customer.
It’s time that you discovered more. Call us today for a free, no-obligation discussion.